WHY USE AR?
- Converts browsers into buyers
- Facilitates major reductions in Retail Returns
- Drastically cuts or even eliminates website photo sessions and presentation costs
- Enables customers to try your products “in their own space”
- Can release new products prior to manufacture
- Your designers can prototype at virtually no cost
- Provides improved website product presentation at less cost
Converts browsers into buyers
What better selling tool than one that makes your customer want to engage with your products. One that helps set you apart from your competitors giving customers a better way to confirm that what you offer, is what they should be buying. Whether you sell commercially on a projects basis or directly to end consumers; having your customers spend more time with more interest, will help you make more sales.
Trend AR enables you to offer realistic, computer presentations of what your products look like not just in a few pictures on screen but in 3 dimensions, moving them around any which way and arranging them next to other items either real or AR, in situ, placing items where they are intended for. In simple terms and as shown in our demo software, to load models from a library which you control, and position them in a live camera view, where they are intended to be place.
Given this opportunity, your prospective customers will think more, engage more and, based on statistics around AR furniture sales in the US, they will buy more and there will be less returns.All this at a net saving to you!
Major reductions in Retail Returns
There are already statistics coming from the US that show when customers are buying furniture from retail using AR, it almost eliminates returns. The simple reality that comes from Augmented Reality is that if you can see an “exact same item” – in place where you want to locate it and looking like the real thing, before you buy it, then you are less likely to make a mistake. This is almost the opposite situation to most on-line shopping where easy returns have helped online to grow.
In commercial fitting-out projects, AR can have the effect of building customer confidence when they are able to see what they are being offered, realistically in position or exactly in position if the space already exists.
All this at a net saving to you!
Drastically cuts or even eliminates website photo sessions and presentation costs
If you are able to have “exact” computer models of your products, which you can view from any which-way, place next to real or other AR objects, make prints and videos, replacing the photographic paraphernalia you might currently spend your money on; all from the comfort of a computer screen - then it will not only save you money, it will give you a competitive edge. Making preparations faster and more effective, with the option of more variety.
Presentations of your products suddenly change in scope from wire-frame hand finished to real-world, or perhaps a combination of the two, both being derived quicker and more effectively from AR.
In the picture below, three instances of the same chair are positioned in a hotel lobby – the chair is an AR image, picture took 20 seconds to set up and create, on an iPad.
Only the leather chairs in the picture are not real – they are Augmented Reality 3D representations
Enables customer try your products “in their own space”
Not just in an online selling environment, where retail customers can download the objects they are interested in – and place them in their own space. (see our video BBC Report) AR solutions can be used in the fitting out selling process to capture initial interest, showing latest technology, in a way that complements your current capabilities.
In due course, AR presentations using AR-Headsets will offer your customer a combination of real world and the representations their supplier can best present them with, in full scale and in such a way as to be massively impressive.
AR is at the start of its journey and will soon become a normal part of the toolkit designers will rely upon.
Can release new products “prior to manufacture”!
In a commercial fitting out environment it is quite common for conceptual presentations to be made to the client. Initial concept ideas (mini-presentations) often get you on to the shortlist and then even more skill is needed to win the business. Concept presentations have been around for as long as there has been the products and skill sets available to capture the customers’ imagination (and budget), in a way that is better than the competition.
AR offers a comprehensive new toolkit that can lower the cost of presentations and provide the edge over what the competition can offer. Stock products can be pulled from a library offering “real” views to support existing presentations. For newly designed, customer specific product solutions, items can be presented as needed in alternative colours and surface textures to suit the client’s taste. Offering the customer realistic presentation even before it is manufactured.
In a conventional B2C website environment, items can be presented in the right scale/colour/texture/finish, to the customer for evaluation, in their own space. In addition, it forms the basis for all the graphics and photo images one would normally expect to put in place on such a website.
The flexible use of “real” objects be it for initial, quick and easy to prepare “mini-presentations” or for delivering products before they have been made will certainly assist the customer to make the right decision.
Your designers can prototype at virtually no cost
Clearly not all products need a prototype. However, when it is necessary the cost involved of actually making the designer’s concept, is often difficult to carry.
3D CAD design tools where used, have helped and Trend AR extends that process by making low cost 3D CAD designs available but also providing a service that converts these into photo-realistic scale models that can be evaluated on small or large screens, varying the appearance in terms of materials and colours.
Today’s leading product designers can have an affordable toolkit to enable them to quickly create computer based prototypes and then offer them into a real world environment, when necessary alongside real objects both to scale and in real spaces. Designers can also utilise our computer skills; getting back their design in the form requested – in terms of size, colour-ways and material options required.
Makes improved website product presentation at less cost
Providing product information professionally and affordably on any website, is not a trivial process. Getting the right balance of high quality photographic imagery combined with other more modest representations, can provide an affordable result which will vary from one business to another.
Accurate AR models created at the correct level of detail can and will as the technology develops, provide replacement to much of the higher cost of photography – and all it entails, by enabling presentation to be made in augmented reality environment.
The chairs in the pictures below are AR images, placed (top picture) on an ambient background, which can be white or indeed any colour. Alternatively, in the picture below it, the same models are in the foyer of a (real) hotel.
Once a low cost AR model has been produced, there is great flexibility available, including its use a short animation (recorded on an iPad) can show all aspects of the items at least as well as using conventional means – but all though one computer at significantly lower cost.