AR Tech Background

For the Furniture Industry

The basic principles behind the apps we have to offer emanate from Augmented Reality environments created by the key players on the world stage, each of whom have made multi-£billion investments and continue to do so:

  1. Apple with its ARKit platform, was announced at WWDC in June 2017. AR experiences made with the platform work on any Apple mobile device that’s running iOS11 and powered by an A9, A10, or A11 chip.
  2. Google ARCore - the tech is more or less identical to Apple’s — surface detection, spatial orientation, and light estimation are all core to the functionality but it designed for Android. ARCore was announced at I/O in May, 2017. As of this article’s publish date, the platform runs on Android devices with the N OS or later, and for developer previews only works with the Google Pixel, Pixel XL, Pixel 2, Pixel 2 XL, and Samsung Galaxy S8.
  3. Facebook AR Studio is the only other credible AR platform but it is dramatically different from Apple or Google — and this makes sense. While GOOG/AAPL/FB all fall under the umbrella of “tech company,” Facebook is social-first. Their result is an integrated desktop application for developers to create augmented reality experiences for the Facebook camera that — here’s the kicker — are mostly front-facing. No surface detection (yet), no light estimation (yet), just a ton of features that make selfies more shareable.

Each of the above AR platforms provide the capability to offer a multiplicity of applications is areas ranging from computer games at one end to medical anatomical modelling at the other. Already there is the capability for example, to use an Excel spreadsheet in virtual spaces, using a computer keyboard but the screen appearing (using an AR headset) in virtual space. Indeed, other Microsoft products can function in this manner providing a myriad of uses including virtual operating instructions with video clips, for us in anything from medical operating theatres to central heating maintenance.

Trend AR apps are designed to be available on ARKit and ARCore, specifically for the furniture industry.

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